Our Story
discover the why + meet the founders
About IROX™
A lifestyle brand offering hospitality and design.
IROX™ was born out of our love for hospitality and design. We first started exploring Asheville, North Carolina in 2019 and knew that it was a special place. We wanted to share our love for the beauty, food, culture and the people with as many people in a space that we had never experienced before. Our hearts were quickly moved to design a beautiful space full of peace and intentionally designed hospitality for every guest to enjoy.
We welcomed our first guests to the Glass House in Fall 2021 and never could have imagined the joy it would bring us to create such meaningful moments for our guests. What blew us away even more was the overwhelming response for reservations! Out of the overflow of joy, we knew we had to create more space to share and now have the Gallery House under construction and available for bookings in Spring 2023.
Our Mindsets
When you stay at an IROX™ property, we encourage you to adopt our mindsets for the duration of your stay. We believe they will lead you to an elevated experience that will bring enjoyment to everyone who is with you.
Stay
Relax
Reconnect
Explore
Hello, friend!
We are the DeMeo family and we fully believe that Matter is Miraculous.
Jason and Hillary are co-founders of a design studio, We Are Curio, in Lakeland, Florida. Our daughter, Eliana, is full of love and creativity. Together, we are passionate people who enjoy culture, learning new things, meaningful experiences, warm hospitality, and all things design. Additionally, Jason is an artist who has filled our own home and IROX™ properties with beautiful art to share.
From start to finish, we are honored to have handcrafted intentional spaces and experiences for you and your loved ones to enjoy. Through our spacial design approach, we have focused on our guests’ five senses to create an environment that allows individuals to Stay Human™. We hope that you can feel the little miracles throughout the IROX™ experience!
— The DeMeos
