WELCOME
to the human-centered stay
We believe the time that you spend here can be sacred — filled with joy, peace, connection, and creativity. The routines and pressures of life can leave us exhausted and not feeling our fullest selves. This is why we designed the Human-Centered Stay™ with you in mind. We all need places where we can relax and be inspired by our surroundings.
Whether enjoying the fresh mountain air of our modern Asheville, NC homes or the warm sunshine of our Franklin, TN retreat, we hope the architecture, textures, art, and experience will also nourish your creative soul.
Stay
Relax
Reconnect
Explore
IROX is a modern hospitality brand with luxury properties in Asheville, North Carolina and Franklin, Tennessee.
Top-rated as an official SuperHost on Airbnb
#1 Luxury Stay by Travel Guide Asheville
Concierge Experiences
From a private chef to on-site yoga instruction, elevate your stay by adding luxurious experiences to your reservation.


Explore Asheville
Asheville, North Carolina offers so much to see, do, eat, drink, and explore! Check out a local guide of some of our favorite spots.